Personal Reputation Management

Personal Defamation and Personal Reputation Management

A Personal Reputation Management often takes years to build, but it only takes a minute to destroy a good Personal Reputation Management. However, this is exacerbated by the speed and persistence of online publications and social media, as well as traditional media. The influence of social media sites, including Facebook and Twitter, can lead to serious damage to an individual’s Personal Reputation Management with a single keystroke. Bad ideas or malicious comments are often left on the web forever.

At the same time, a search of an individual’s name on an internet giant such as Google brings up the posts. Also, Google, as a search engine, provides blogs with pre-existing frameworks, which can also be defamatory. So it’s part of our job to deal with these issues. Our London lawyers are experts in a defending personal, family office, and business reputations, including defamation law cases (permanent and transitory forms of libel), malicious and false speech, and data protection.

Early Measures

The faster we act, the better the results. The best way to protect your Personal Reputation Management and avoid defamation is to prevent the allegation from being published in advance. Our team of lawyers dealing with defamation cases has been successful in negotiating urgently with the authors or publishers of these articles before publication to get them right.


If the defamatory story has been posted online, we will work hard to ensure that it is removed promptly. If necessary, we can track down the culprit, even if the publisher is anonymous.


If a defamatory report has been published, whether on an online platform, print media, or television imagery, we can demand an early and full apology or correction, and reasonable damages and legal costs. And that is often enough to clarify the truth.

Legal Action

As experts in defamation lawsuits, we also have extensive experience in handling defamation lawsuits if you are unable to demonstrate that you are in good standing before court proceedings.

The following are possible remedies:

Ø  Application for an injunction against repeating a defamatory statement.

Ø  On the premise of reaching a consensus, ask the other party to make an apology/withdraw the remarks

Ø  Claim for damages (for Personal Reputation Management damage and psychological trauma). The amount of damages depends largely on the severity of the defamatory statement, the number of readers, and the type of readership.

Ø  Claim legal fees

Ø  Request a statement in court to make corrections

Here are some frequently asked questions about personal defamation and personal reputation management:

What is defamation of Personal Reputation Management?

Personal Reputation Management

Defamation is the publication to a third party of a statement that has or may damage the Personal Reputation Management of the identifiable legal person mentioned. The Personal Reputation management severity of the damage can be inferred from the published remarks. The premise is that the statement in question will be considered false—the defendant has the right to claim that his statement is true, but the burden of that argument rests with the defendant.

The plaintiff of the claim needs to demonstrate the severity of the damage to their reputation by the statement. Tae & Ham represented the claimant in Bruno Lascaux v Independent Print Ltd [2017] EWCA Civ 1334, the first time the Court of Appeal took into account the new “serious damage to reputation” provision.

Can I file a claim for comments posted online?

Yes, defamatory remarks published online and in the press are treated the same way. However, following the enactment of the Defamation Act 2013, website operators have been given greater protections from being held liable for complaints they receive over published speech, provided they have acted in compliance with regulatory requirements.

If I don’t know the identity of the publisher, who can I sue for defamation?

You have the right to sue individuals or organizations that publish defamatory statements, including publishing companies and their editors. As mentioned above, you can also use the website operator. If more than one person or organization made the defamatory statement, they could be considered co-defendants or sued separately.

We can assist you in identifying who to sue based on your litigation objectives and financial considerations. If you do not know the identity of the person who made the defamatory statement (for example, the statement was posted on an anonymous blog), we may apply for an order requiring an informed third party to disclose the identity of the person.

What is the first stage of a defamation lawsuit?

The first step is to write a lawsuit Pre-Action Protocol Letter of Claim and send it to the defendant. This complaint will detail your complaint and provide the defendant with an opportunity to file a response. Occasionally, the defendant agrees to the requirements in the complaint and may settle with the plaintiff. However, if the defendant chooses to defend, in this case, the next step is to file a lawsuit.

What defense measures can the defendant take?

In a defamation lawsuit, we can offer the defendant the following defenses:

  •       the truth
  •       sincere opinion
  •       Publishing on social and public interests
  •       Privilege (absolute or limited)

Do I have to sue to get compensation?

No, not necessarily. As mentioned above, the defendant may agree to your request after receiving your complaint. In addition, it is possible to resolve claims by participating in mediation. Finally, many publishing houses are members of the “Independent Press Standards Organization” (IPSO) regulatory body. IPSO members are required to abide by the Editors’ Code of Practice, which sets out the standards of the journalism industry for the following news topics:

  •       accuracy
  • personal reputation management
  •       privacy
  •       harassment
  •       Intrusion of grief and shock
  •       Reports of suicide cases
  •       cases involving children
  •       Child Sexual Abuse Cases
  •       discriminate
  •       financial news
  •       Confidential Information Source
  •       Witness fines in criminal trials
  •       fines for criminals
  •       social public interest

IPSO complaints can be very broad. However, while they can demand a public apology, they cannot order compensation for any published fallacy.

To this end, we can assess for you whether making a complaint to the IPSO is appropriate for your litigation situation.

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