The Internet is not a game: our digital activities, in fact, contribute to creating our identity and, inevitably, are a privileged business card to the outside world.

The question obviously does not concern only companies, but also private users: especially those who, like companies, use the web as a channel to promote their work.


The web is one of the most important channels for consolidating one’s REPUTATION MANAGEMENT and professional reputation : today it is necessary to take this perspective. The interaction with search engines and social networks is not neutral but, as evident, it has a precise reflection on our identity: digital and beyond.

An example: almost inevitably, those who apply for a job offer will be filtered and evaluated also on the basis of the traces left on the net. It goes without saying: setting privacy filters and selecting suitable content for publication is a must in order not to convey a false or unflattering image of one’s person.

In any case, opting for digital anonymity is certainly a courageous choice, but not very productive from a relational and professional point of view.


It’s not about overexposing yourself, or getting obsessed with what Google or other providers say about us. More simply, it is advisable to protect your image and, periodically, to monitor your web reputation .

To do this, there are specific tools that allow you to have an overview of the information ( photos , videos , posts , news etc.) present on the net. In this way it is possible to identify any offensive or negative content and take the necessary actions to correct or eliminate it.


As is evident, the issue particularly concerns companies and commercial activities. Let’s think, for example, of a restaurant or a hotel that has to deal daily with the opinions of users and with very subjective judgments which, in some cases, do not do justice to the quality of the service.

This is the case of TripAdvisor and marketplaces based on the reviews of subscribers : channels that are certainly very useful for increasing one’s visibility REPUTATION MANAGEMENT, but also particularly delicate in terms of web reputation.


The problem is generally easier for individuals to manage, but in the same way it requires a concrete commitment. It is not just a matter of cleaning up one’s personal and professional reputation from any shadows, such as a comment or a photo that is not adequate to represent REPUTATION MANAGEMENT us in the best light. At the same time, the need is to increase one’s visibility, naturally in a positive sense.

In addition to using the network for entertainment and to shop online, more and more often there is the need to turn to the web for a job search .

As anticipated, it is not just a matter of actively promoting oneself through dedicated channels – one above all, Linkedin – but also of conveying an image that is as professional as possible. Improving your visibility also means multiplying your chances of getting in touch with the right company and developing your network and consequently your opportunities.

In addition to carefully managing your profile on LinkedIn or on other professional and non-professional channels, it is possible to take a further step, or to create a showcase to tell about yourself and your work in complete autonomy.

It can be a blog or a site : in any case, the important thing is to be able to devote the necessary energy and time to it, in other words to take care of and update the contents as often as possible REPUTATION MANAGEMENT.

Only in this way, in fact, will it be possible to improve indexing and give value to content. If well managed, this commitment can have very positive repercussions in terms of web reputation.

10 Tips For Your Personal Reputation Management

Every day we interact with the internet , social networks, blogs, forums, blogs, with ever more naturalness, it is important to pay attention to how we move, since our “traces” remain online and can negatively REPUTATION MANAGEMENT affect our image on the network or worse, our future professional opportunities.

Here are 10 tips for proper management of your Net Reputation :

  1. Update your LinkedIn profile with accuracy and consistency
  2. Pay attention to the photo you use in your public profiles
  3. Consider whether it may be appropriate to separate work accounts from personal accounts
  4. Answer politely and interact with your users
  5. Pay attention to the posts or photos in which you are tagged, they could create embarrassing situations for you
  6. Manage your geographical references carefully
  7. Use tracking tools
  8. ALWAYS check and pay attention to the privacy settings on your social profiles
  9. Manage your “circles” of friendships, acquaintances,  REPUTATION MANAGEMENT etc. correctly.
  10. Beware of copying and pasting and “theft” of images, always mention the source and pay attention to which images you use, you cannot always use them freely

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